Core Concepts Explained
Channel
A Channel represents a single digital property you want to track and manage, like your company's main website or a specific landing page.
Knowledge Base
This is the "brain" of the AI. It's a collection of all the content from your website, which MarineSnow uses to answer questions and provide recommendations.
Widgets
These are the interactive, AI-powered tools (like Chat, Search, etc.) that you deploy on your website to engage with visitors.
Digital User
A Digital User is a unique profile created for every visitor to your site, tracking their entire journey, including pages visited and interactions.
Sales Funnel
A visual, Kanban-style board that helps you track a visitor's journey from a "New Lead" to a "Converted" customer.